Hashtags are tiny links that connect your post to the overall conversation on that specific social media platform. The final section of your post is an ideal place for relevant hashtags. Give readers multiple ways to interact with your post, including commenting, taking a specific action, or following a link to learn more. Next, you should have a call to action for nearly every post that tells individuals reading it how to support your brand. Make sure to keep this section concise and to the point, focusing on the highlights and key takeaways only. Here you will share key information with your followers and briefly expound on your motivating factors (e.g., your why). This descriptive portion of your post is also an excellent place to expand upon what your graphic says you included with your post. In the body, describe your brand and the main purpose of your post.
The second part of your caption is the guts, or simply the body of your post. For Instagram the first 120-125 character is all that is visible, so make sure to use this space wisely. The first line of text on your Instagram caption can be a great place to spark interest and tell your followers what your post is about. First, the perfect caption consists of a catchy intro and an eye-catching graphic.
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